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Jason Unrau

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Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
small dealers

David vs Goliath: How Small Dealers Can Compete with Large Dealer Groups

Acquisitions are announced on a frequent basis. In 2016 alone, Penske Automotive Group added 31 stores to their group. Herb Chambers Companies acquired 23...
Self-Driving Car

Self-Driving Car Legislation in the Works, Could Be Unveiled this Month

Republicans are expected to unveil detailed bills later this week to support development of self-driving cars. Included in the soon-to-be-proposed legislation are regulations that...
virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
technology

What is the Future of Technology in the Dealership?

A survey conducted by AutoTrader recently has identified that 42 percent of car shoppers use more than one device to research their new vehicle....
holiday weekend

4 Tips to Prepare Your Staff for the Holiday Weekend

A Google search returns results for “When is the best time to buy a car”. Among the pages displayed, sources indicate that long weekend...
train staff

Train Staff with a Sales-Driven Focus

Every person that works in a dealership environment has an impact on your sales. Parts counter sales, service department repairs and maintenance, and, of...
reputation

5 Ways to Boost Your Dealership’s Reputation

The automotive marketplace is an ever-changing environment, one that’s heavily affected by a dealership’s surroundings and presence. Formerly, a dealership’s reputation was built mainly...
extra mile

Attracting the Sales Talent You Want at Your Dealership

A sales position isn’t easy, so don’t settle for low-quality applicants In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is...
survey

The Right Way to Ask for the Survey

At one time, a car sale was complete the moment the taillights faded into the distance. Today, the sales experience goes much further than...
new dealership

A New Type of Dealership that Benefits the Consumer

The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
CDK Globalvideo

The Many Ways CDK Global is Supporting Their Customers Through COVID-19 – John Hickey,...

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Hickey, Executive Vice President of North America Customer Experience for CDK...
fixed-ops

How Dealers Can Support Fixed-Ops through the Coronavirus Pandemic

As the coronavirus pandemic stretches from weeks into months, dealers are shifting focus from short-term fixes to long-term plans in order to adapt to...
Remarketingvideo

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected...

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John,...
Paul J. Dalyvideo

Paul J. Daly Discusses the Big Takeaways from his Automotive State of the Union...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back Paul J. Daly, Founder and CEO of Congruent Story, and...
Ashley Bellvideo

What You Need to Know About the Paycheck Protection Program and How to Apply...

As part of our continuing coverage of the Coronavirus, we’re pleased to welcome Mr. Ashley Bell, who is the White House Policy Advisor on...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...