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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
Tony Troussov

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek sits down with Tony Troussov to discuss the integration of digital F&I tools (iPad FI menus, DocuPads)...
jim deluca

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Jim DeLuca, VP of Digital Road to a Sale, and they discuss 1 pricing strategies...
Katherine Cannata

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Katherine Cannata
Shawn Morse

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Shawn Morse of National Credit Center
craig lockerd

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Craig Lockerd, President of AutoMax Recruiting.
F&I Process and Millennials

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Chris Walsh a retail automotive expert. They discuss the  F&I process and millennials. How can...

F&I Today with Becky Chernek

On this week's episode of F&I Today, Sponsored by:        Becky Chernek interviews Rodney O'Rouke on the transparency of the F&I Department

F&I Today with Becky Chernek

On this week's episode of F&I Today,Becky Chernek interviews Jody DeVeer, CEO of AskPatty.com, on the importance of how to attract, train and retain...

F&I Today with Becky Chernek

On this week's episode of F&I Today,Becky Chernek sits down Rodney O'Rourke, Business Director at LoJack Corporation to discuss the overall success of an...

F&I Today with Becky Chernek

On this week's episode of F&I Today, Becky Chernek interviews John Giamalvo with Equifax about credit pre-screening and pre-qualifying.
Shep Hykenvideo

3 Full-Proof Customer Experience Strategies to Use During Tough Economic Times – Shep Hyken,...

We’re pleased to welcome back Shep Hyken, customer experience expert, acclaimed speaker, and New York Times best-selling author. In this segment, Jim and Shep...
technology

Successfully Implementing Technology in the Service Department

During This challenging time in our industry I have noticed something strangely wonderful happening in the midst of this implosion. Of course, this is...
Brian Paschvideo

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing Offerings Today

On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of...
response rates

Tips to Improve Survey Response Rates When It Matters Most

Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher...
Dealer Forwardvideo

Dealer Forward: Reimagining Automotive Retail Episode 4

Welcome to the third episode of Dealer Forward: Reimagining Automotive Retail, a weekly panel discussion that focuses on building resilience in three key auto...

Building a Culture Around Your Dealership’s Digital Retailing Process

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses how to create a logical environment for your...

Are Your BDC Employees Using the Right Language During this Crisis?

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

April Kerrigan Report: Have Dealership Values Taken a Hit During the...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, Managing Director of Kerrigan Advisors. Did you enjoy this segment? Please share...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel