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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.
craig lockerd

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Craig Lockerd, President of AutoMax Recruiting.
F&I Process and Millennials

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Chris Walsh a retail automotive expert. They discuss the  F&I process and millennials. How can...

F&I Today with Becky Chernek

On this week's episode of F&I Today, Sponsored by:        Becky Chernek interviews Rodney O'Rouke on the transparency of the F&I Department

F&I Today with Becky Chernek

On this week's episode of F&I Today,Becky Chernek interviews Jody DeVeer, CEO of AskPatty.com, on the importance of how to attract, train and retain...

F&I Today with Becky Chernek

On this week's episode of F&I Today,Becky Chernek sits down Rodney O'Rourke, Business Director at LoJack Corporation to discuss the overall success of an...

F&I Today with Becky Chernek

On this week's episode of F&I Today, Becky Chernek interviews John Giamalvo with Equifax about credit pre-screening and pre-qualifying.

F&I Today with Becky Chernek

On this week's episode of F&I Today, Becky Chernek discusses with Frank Lopes and Candice Cane should the dealer add F&I products to their...

F&I Today – Becky Chernek, Part 2

F&I Specialist and Dealer Consultant

F&I Today – Becky Chernek, Part 1

F&I Specialist and Dealer Consultant

F&I Today – Richard Mashburn

VP of Sales, Global Lending Services
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
phone

Why the Phone is Your Greatest Weapon in Business

We all know that the Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...