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Becky Chernek

Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.

F&I Today with Becky Chernek

On this week's episode of F&I Today, Becky Chernek discusses with Frank Lopes and Candice Cane should the dealer add F&I products to their...

F&I Today – Becky Chernek, Part 2

F&I Specialist and Dealer Consultant

F&I Today – Becky Chernek, Part 1

F&I Specialist and Dealer Consultant

F&I Today – Richard Mashburn

VP of Sales, Global Lending Services

F&I Today – Jennifer Reid

Senior Director, Equinox Auto Services

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...

How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler

We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and...
waiting room

What Customers Actually Want in the Waiting Room

Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...