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Becky Chernek

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek discusses the benefits of the F&I meet and greet and why meeting the customer on their terms...
Tony Troussov

F&I Today with Becky Chernek

On this week's episode of F&I Today Becky Chernek sits down with Tony Troussov to discuss the integration of digital F&I tools (iPad FI menus, DocuPads)...
jim deluca

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Jim DeLuca, VP of Digital Road to a Sale, and they discuss 1 pricing strategies...
Katherine Cannata

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Katherine Cannata
Shawn Morse

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Shawn Morse of National Credit Center
craig lockerd

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Craig Lockerd, President of AutoMax Recruiting.
F&I Process and Millennials

F&I Today with Becky Chernek

On this week's episode of F&I Today Sponsored by:        Becky Chernek interviews Chris Walsh a retail automotive expert. They discuss the  F&I process and millennials. How can...

F&I Today with Becky Chernek

On this week's episode of F&I Today, Sponsored by:        Becky Chernek interviews Rodney O'Rouke on the transparency of the F&I Department

F&I Today with Becky Chernek

On this week's episode of F&I Today,Becky Chernek interviews Jody DeVeer, CEO of AskPatty.com, on the importance of how to attract, train and retain...

F&I Today with Becky Chernek

On this week's episode of F&I Today,Becky Chernek sits down Rodney O'Rourke, Business Director at LoJack Corporation to discuss the overall success of an...
F&I

5 Unethical F&I Practices That Could Sink Your Dealership

It’s no secret that F&I departments have suffered (and sometimes still do) from a bad reputation. Probably the worst in the entire dealership…sleazy, fast-talking...
vehicles

Four Unique Vehicle Design Trends

Automotive technology is always changing rapidly to adapt to new inventions that will make driving easier and more enjoyable. From electric vehicles to bluetooth...
repair guidevideo

Jim Roche of Cox Automotive Explains How the KBB Auto Repair Guide Can Help...

On today's show, Cox Automotive Vice President, Jim Roche joins CBT to discuss the many capabilities of Kelley Blue Book's brand new auto repair...
inventory managementvideo

Fast Talk: Brian Finkelmeyer and Patrick Janes Take a Look at the Nuances of...

In this segment of Fast Talk, vAuto's Brian Finkelmeyer and Patrick Janes discuss the challenges dealers face when it comes to inventory management; both...
tariffs

New Developments in the On-Going Auto Tariffs Saga

For the last several months, the Trump administration has pushed towards wide-scale tariffs on many imports. The White House sees these measures as part...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...

Adjusting Your Language for the Customer

On this week's episode of On the Mark, Mark Tewart talks about the power of language and how it can both help and hurt...

Accountability in Dealership Management

On this week's episode of Kain & Company, David Kain goes over the role of managers and how critical it is to be held...

Marketing and Sales Attribution

On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...