Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided. BY DAVID LEWIS
Anyone who is familiar with what I teach,...
Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps.
BY JENN REID
Consumer credit reports may rarely win a prize for...
Taking a cue from Hollywood could boost your service department’s CSI scores and bottom line.
BY JEFF COWAN
Have you ever watched an older movie and asked, “Why don't they make them...
Developing a servant-like leadership culture and mindset can transform the service department from a necessary evil into a very profitable, necessary evil
BY MICHAEL ROPPO
Smart dealers, leaders and managers know that...
Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE
Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than...
New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI
When it came time to build a new Mercedes-Benz dealership in Fort Mitchell,...
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital marketing is one area that leaves...
By taking time to invest in your employees, you increase your chances of slowing down the revolving door. BY KIRK MANZO
For the past several years, dealerships have struggled to achieve...
What you can do to narrow the ‘knowing – doing’ gap when implementing change in your dealership.
BY TOM KUKLA
“When you are through changing, you are through.” – Bruce Barton
March already!...