Take Steps To De-Mystify New Vehicle Technology For Your Customers
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Articles
What To Expect In A Dealership Reimaging Project
Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER
Congratulations! You have made the decision (maybe with help) to upgrade your dealership...
Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific Days
Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS
Anyone who operates a business understands the concept of time...
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments
Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF
The automotive landscape is being disrupted faster than ever before. If you thought the...
Miami Dealership Group Keeps Expanding Its Reach
Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA
Miami-based Brickell Motors is continuing its recent aggressive growth trend, having...
Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER
U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers.
BY ANNE FLEMING
Based on how they approach the car buying process, women buyers tend to identify...
Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR
Auto dealerships are inviting to data thieves, given the consumer...
Hearing ‘No’ From A Customer Should Never Be Taken As The End Of The Negotiation
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE
Rejection is commonly defined as dismissing or refusing a proposal, idea, etc. It...
Latest Articles
