At the close of July, there were many reports about the sales performance of the auto industry. While there are some bright spots, the market experienced a 7 percent drop...
They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying. 43 percent of car shoppers view...
An Investment in Your Technicians is an Investment in Your Business
If you took the advice in my previous article about hiring young, new talent, then you have already made an...
Dealerships nationwide have been considering shifting from a traditional open floor within their dealership to a more proactive, managed culture that is appointment driven. But why? Well, most of them...
Everyday customers come into your Service Drive, we perform routine maintenance for them and/or repair their cars. We may get them in and out in a timely manner and everyone...
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...
As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are simply a form of advertising for...
Joe invites Jessica Caldwell, Senior Editor with Edmunds.com, to talk about last month's sales numbers, interest rates for new car loans, and why Labor Day is the perfect time to...
The Purpose of Stair-Step Programs
A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the side of original equipment manufacturers and...
Here is an experiment: in your next auto industry conversation, bring up blockchain technology, autonomous vehicles, IoT, connected cars and anything to do with the cloud…and see how energized the...