If I asked you whether employee turnover was good or bad you would already know that it’s bad. But there’s a deeper question – how bad is it? That’s the...
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current...
Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers and building your brand. If you’re...
By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that...
How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to only look at sales and revenue....
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing, it’s preferred over other types of...
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many mention the feeling of anxiety. From...
Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says...
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with...
Last week, Cox Automotive released its most recent analysis titled “Evolution of Mobility: The Path to Electric Vehicle Adoption Study.” There is no doubt that electric vehicles (EVs) have been...