As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the scheduled weekly or monthly meetings, most...
Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If we’re not bringing at least 10...
With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance requirements that would help reduce costs...
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...
Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and energy simply compiling accurate and relative...
Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need to master both for success. Selling...
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues.
We need to take a closer look at...
There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on those sites for an extended period...
There are two quick facts about your customers and your dealership:
Fact #1: Customers are looking for a faster and better customer experience when they buy a car.
Fact #2: The “old...