TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Articles

Sales Language

It’s Time to Modernize your Dealership Sales Language

- February 11, 2020
It’s kind of nostalgic to listen to car salespeople talk with customers on the phone, either in live calls or when leaving voicemails, and hear language that I was taught...
trial closes

What Do Trial Closes Really Accomplish?

- February 11, 2020
Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel about trial closes. Having been associated...
conversation

5 Icebreakers That Will Start a Sale Off Right

- February 10, 2020
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most customers are shy to start, afraid...
Preston Automotive Group

Ford Dealer in Town of 700 Finishes 33rd in the Nation

- February 10, 2020
EASTON — From the beginning, it was a match made in Ford heaven. At the end of 2019, following a strong December run, Preston Ford — a Ford dealership nestled just...
jargon

Skip the Jargon When Selling Cars

- February 7, 2020
Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can be to tone down the jargon...
gen z

How Gen Z Changes the F&I Approach and Tips on How to Adapt

- February 7, 2020
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many...
data

What is Your Customer Data Worth?

- February 6, 2020
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household...
waiting room

What Customers Actually Want in the Waiting Room

- February 6, 2020
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want to make customers feel like time...
automotive marketing

4 Steps to Transform Your Marketing Strategies

- February 6, 2020
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

- February 5, 2020
Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel like a battle ground where arguments...


CBT News
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