What the Google broad core update means for your car dealership
At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality content for their search queries. So,...
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
TSLA396.680-12.27%
GM83.760-0.01%
F14.950-0.05%
RIVN15.730-1.11%
CYD53.450-3.11%
HMC26.710-0.26%
TM175.780-2.67%
CVNA69.6100.16%
PAG180.2007.71%
LAD303.87011.92%
AN195.0009.17%
GPI328.29011.64%
ABG201.0407.58%
SAH84.8202.13%
Articles
OEM website satisfaction is Down. How does that translate to dealer websites?
It is indisputable that the internet has become increasingly impactful in consumers’ decisions throughout the past decade, especially the past two years as shopping online has boomed due to the...
GM gets on California OEM list by recognizing state emissions regulations
General Motors will now be in the running for California state government fleet purchases. On Sunday, the carmaker issued a letter to California Governor Gavin Newsom that said they would...
U.S. car preferences remain conservative and traditional, according to Deloitte study
Americans prefer to keep their transportation options more traditional than most other countries. That’s what the 2022 Global Automotive Consumer Study by Deloitte discovered, identifying several key areas where the...
How far should you go to get a deal approved?
It’s a busy Saturday at your dealership and the sales desk sends a deal to you for your opinion on which bank will buy it and for what kind of...
Toyota tops General Motors for 2021 total sales in U.S.
For the first time since 1931, General Motors is not the best-selling vehicle brand in the United States. Toyota exceeded all other brands in the US last year for vehicles...
December auto sales underwhelm due to shuttered supply chain
The U.S. auto sales volume is below 15 million for the second year. Cox Automotive forecasts that December 2021 will have a sluggish showing of 1.10 million new automobile units...
Tesla surpasses Q4 projections despite obstacles
Tesla is continuing to maintain its ownership of the electric vehicle (EV) industry, as a report this week indicated the automaker had delivered 308,600 Tesla vehicles in Q4 2021. This...
Carmakers attend CES 2022 to showcase electrified vehicles
On Wednesday, January 5, the Consumer Electronics Show, better known as CES 2022, kicks off in Las Vegas. This event plays host to technological innovations in industries ranging from gaming...
Why Effective Labor Rate is the KPI car dealers should keep an eye on
Recently we discussed the top KPIs you should monitor to ensure maximum profit in the New Year. One of the most important to consider is the Effective Labor Rate. Maybe...
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