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Inventory management is no longer a major issue for many dealerships. Therefore, one key factor in achieving success today is the ability to outperform...

With the car market becoming increasingly consumer-friendly in the wake of the COVID-19 pandemic, dealership salespeople must prepare themselves for a more normalized environment....

Could you be sitting on a gold mine? In today’s episode of CBT Now, Sean Gardner, Instructor and Sales Trainer at the Joe Verde...

At the 2024 NADA show, CBT News anchor Jim Fitzpatrick caught up with Sean Gardner, veteran automotive sales instructor and trainer for the Joe...

A new year isn't just about dreaming; it's about translating those dreams into tangible goals. On the latest episode of CBT Now, Sean Gardner,...

The holiday season is in full swing, meaning now is the time for dealers to implement the right sales strategies and drive traffic to...

Dealers must regularly audit and improve the skills of their sales teams to ensure that their businesses continue to grow regardless of the market's...

Despite drastic transformations in the way vehicles are sold, a car buyer's business is still won more often through sales strategy rather than competitive...

Many car dealers have already achieved their sales goals for the month thanks to high demand, strong pricing and effective strategies guiding their business....

Closing is a critical step in the sales process, and having a technique that works almost every time can make things much easier on...