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Unlike aggregated second or third-party data, first-party data stems straight from consumers’ direct engagement with your brand.

First-party data: a marketing goldmine for dealers

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Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

The importance of proper “hygiene” when using customer data platforms —...

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Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
Highlights from the 2023 Digital Dealer Conference: PureCars CEO discusses data's role and challenges of EVs in the auto industry.

Exploring the evolution of data in automotive marketing — Aaron Sheeks...

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Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...
Digital Dealer coverage: Anchor Jim Fitzpatrick speaks with Noah Lee, the Director of Product Consulting for Dealer.com, Cox Automotive about the importance of first-party data collection.

Why first-party data is more important than ever for your dealership...

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During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
Jade Terreberry joins CBT News to discuss the power of first-party data and the effort to equip dealers with this essential technology.

Maximizing dealership profits with first-party data — Jade Terreberry | Cox...

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First-party data, customer information collected and stored by a business, is a powerful tool that allows companies to provide better, more efficient service. But...
Kyle Hollaway and Amber Daniel join Driving Solutions to discuss ethical data collection and the process of finding the right data provider.

How to identify the best data collection partner for your dealership

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Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how...
Dive into automotive dealership buy/sell trends influenced by economy & laws. Discover the power of data in acquisition strategies.

The unquestioned data advantage in the dealership buy/sell equation

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Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into...
From the rollout of Google Analytics 4, to marketing for EVs, it's vital for marketers to understand & leverage data coming into dealerships

Exploring the ways dealers can use data to improve their marketing...

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From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data...

Ford sales rise, vehicle data concerns, NHTSA doubles down

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CBT Now Car market update: customer pain points and inventory instability — Jessica Caldwell | Edmunds Dealers across the U.S. are doing their best to keep...
Jade Terreberry and Noah Lee join Driving Solutions to share digital strategies for the future of automotive retailing and e-commerce.

Digital data strategies for the future of automotive e-commerce

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Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing...