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First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
The importance of proper “hygiene” when using customer data platforms —...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
Exploring the evolution of data in automotive marketing — Aaron Sheeks...
Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...
Why first-party data is more important than ever for your dealership...
During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
Maximizing dealership profits with first-party data — Jade Terreberry | Cox...
First-party data, customer information collected and stored by a business, is a powerful tool that allows companies to provide better, more efficient service. But...
How to identify the best data collection partner for your dealership
Data collection is a challenging task for car dealers despite being a crucial component in modern automotive retail. Companies must be careful in how...
The unquestioned data advantage in the dealership buy/sell equation
Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into...
Exploring the ways dealers can use data to improve their marketing...
From the rollout of Google Analytics 4, to marketing for EVs, now it's more important than ever for marketers to understand and leverage data...
Ford sales rise, vehicle data concerns, NHTSA doubles down
CBT Now
Car market update: customer pain points and inventory instability — Jessica Caldwell | Edmunds
Dealers across the U.S. are doing their best to keep...
Digital data strategies for the future of automotive e-commerce
Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing...
