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On the latest Kain $ Co., Shaun Knifin, Marketing/technology director at Germain Motors, discusses how dealers can transform CDP experience

Reimagining what a CDP can do for your dealership – Shaun...

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The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The dealer group operates in...

The secret ingredient to choosing the right CDP for your dealership

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On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...

The three levels of functionality in hybrid CDP platforms

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On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and...

The importance of integrating your CDP, CRM and digital retailing tools...

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 On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and...

Closer Look: Digital security and proprietary access for CDPs

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On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...

Why marketing automation and a customer data platform (CDP) are the...

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Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...

Playing the long-game with CDPs and unified data — Aaron Baldwin...

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On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...

Choosing between a CDP, marketing automation platform, or hybrid system

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On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...

CDP building blocks: Identity, entity and household resolution

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Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...

Battling fragmentation and unifying data with a CDP — Brian Pasch...

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A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...