On today’s CBT Newscast for Monday, November 6th, 2017:
Jessica Caldwell: What to do with lagging 2017 inventory
One of the trends we saw in October was that bigger vehicles had higher price tags, but did that keep shoppers from putting more money down or have a higher monthly payment to drive the vehicles they wanted? We asked Edmunds Senior Analyst Jessica Caldwell what her thoughts were when it comes to a lagging inventory. Watch Now
Car Sales In An Omnichannel World [Infographic]
When it comes to shopping, we live in an omnichannel world. For car buyers, this is the future. Actually, it’s the now. How can your dealership succeed in adapting your sales process to fit this type of operating model? According to this infographic from Forbes, almost 50% of car buyers begin online. Also found in the research, customers typically switch between online and offline channels. Read More
Bill Ford Discusses Technology and Change
Recently at the Detroit Economic Club, Ford’s Executive Chairman Bill Ford Jr. discussed some of the rapidly accelerating advances the auto industry is seeing with technology and how the automaker (and every automaker, for that matter) should address the change. Watch Now
