On the Dash:
- GM sold 714,896 vehicles in Q2, the most of any automaker, despite a 4.2% year-over-year drop.
- Hyundai-Kia and Honda both moved up a spot from Q1, passing Ford in the rankings.
- Ford has not yet released Q2 figures. Cox Automotive projects a decline near 11.5%.
General Motors Co. sold more vehicles than any other automaker in the United States during the second quarter. GM delivered 714,896 vehicles. That was down 4.2% from the same period last year.
The decline was largely due to weaker EV demand. GM’s electric vehicle sales fell 33% for the quarter. Sales of the electric Chevrolet Equinox were cut in half. GM sold 6,600 units in the past three months. That’s down from more than 17,000 during the same stretch in 2025. Congress eliminated the federal EV tax credit last year. GM also pointed to inventory constraints and the discontinuation of some models.
Trucks and full-size SUVs kept GM in the top spot. The GMC Sierra had its best quarter ever. Sales rose 5% to 95,147 units. Light-duty pickup sales overall rose 4%. GM said it remains on track to lead the full-size pickup segment for a seventh straight year.
Automakers reporting so far rank as follows:
- General Motors, 714,896 units, down 4.2%
- Toyota, 673,971 units, up 1.1%
- Hyundai-Kia, 468,892 units, up 3.4%
- Honda, 420,089 units, up 8.4%
- Stellantis, 328,284 units, up 6%
- Ford, not yet released. Cox Automotive projects a decline near 11.5%.
GM and Toyota held the top two spots for a second straight quarter. Below them, the order shifted. Ford ranked third in Q1 with 457,315 units. Hyundai-Kia and Honda ranked fourth and fifth. Both brands grew faster in the second quarter than the first, and both now sit ahead of Ford in the rankings pending its release. Cox Automotive’s projected decline would put Ford under 405,000 units for the quarter, below both Hyundai-Kia and Honda.
GM’s own decline eased between quarters. Sales fell 9.7% in the first quarter and 4.2% in the second. Stellantis picked up speed instead, growing 4% in the first quarter and 6% in the second.
Toyota’s gains came from strength in hybrid models. Honda pointed to demand for fuel-efficient models like the CR-V. At Stellantis, gains at the Ram brand offset weaker Jeep sales.
