TSLA354.8101.97%
GM77.000-3.47%
F12.050-0.2539%
RIVN14.940-0.03%
CYD31.030-1.58%
HMC31.600-0.49%
TM183.100-3.615%
CVNA62.555-1.065%
PAG200.340-1.44%
LAD291.8302.57%
AN157.4400.64%
GPI240.450-0.48%
ABG172.300-1.65%
SAH60.3500.5%
TSLA354.8101.97%
GM77.000-3.47%
F12.050-0.2539%
RIVN14.940-0.03%
CYD31.030-1.58%
HMC31.600-0.49%
TM183.100-3.615%
CVNA62.555-1.065%
PAG200.340-1.44%
LAD291.8302.57%
AN157.4400.64%
GPI240.450-0.48%
ABG172.300-1.65%
SAH60.3500.5%
TSLA354.8101.97%
GM77.000-3.47%
F12.050-0.2539%
RIVN14.940-0.03%
CYD31.030-1.58%
HMC31.600-0.49%
TM183.100-3.615%
CVNA62.555-1.065%
PAG200.340-1.44%
LAD291.8302.57%
AN157.4400.64%
GPI240.450-0.48%
ABG172.300-1.65%
SAH60.3500.5%

Nissan reports 16 straight months of retail sales growth

Strong demand for Rogue, Frontier, and Sentra helped Nissan Group post a 9.6% sales increase in the second quarter, cementing its position as the fastest-growing mainstream brand in the U.S.

Nissan

On the Dash:

  • Nissan Group reported second-quarter U.S. total sales of 242,741 units, up 9.6% year-over-year, with Nissan Division retail sales increasing 8.8% for the quarter.
  • Frontier, Sentra, and Rogue led the quarter with retail sales gains of 36.8%, 33.3%, and 29.4% year-over-year respectively, while Pathfinder delivered its best-ever quarterly total volume.
  • INFINITI reported 12,298 total sales for the quarter, highlighted by record second-quarter retail sales for the QX80 and the launch of the all-new QX65.

Nissan Group closed the second quarter of 2026 with total U.S. sales of 242,741 units, a 9.6% increase compared to the same period last year, as the brand extended its streak as the fastest-growing mainstream automaker in the United States.

The results mark 16 consecutive months of year-over-year retail sales growth for Nissan, driven by sustained demand across key models including Rogue, Frontier, Sentra, Pathfinder, Kicks, and Armada. Nissan Division total sales reached 230,443 units for the quarter, up 10.2% from the same period in 2025, while year-to-date Nissan Division total sales stand at 464,761 units.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

Rogue remained Nissan’s top-selling vehicle for the quarter, posting 29.4% retail sales growth year-over-year and recording 65,796 total sales. The model has been recognized as the highest-ranked compact SUV in the J.D. Power 2026 U.S. Initial Quality Study, a designation Nissan credited as a key driver of sustained consumer demand.

Frontier was one of the quarter’s standout performers, with retail sales up 36.8% year-over-year on demand for high value and consistent quality in the segment. Sentra retail sales rose 33.3% for the quarter, while Armada total sales were up 27%. Pathfinder delivered its best-ever quarterly total volume and Kicks posted its best-ever June total sales.

U.S.-manufactured vehicles are playing an increasingly significant role in Nissan’s performance. Vehicles assembled at Nissan’s U.S. plants are forecasted to account for 60.1% of retail sales volume in the first half of 2026, up 10.3 percentage points year-over-year, covering top-selling models including Rogue, Frontier, Pathfinder, and the all-new INFINITI QX65.

INFINITI reported 12,298 total sales for the quarter, consistent with prior-year levels. The brand’s performance was supported by record second-quarter retail sales for the QX80, which delivered more than 3,300 units, and the launch of the all-new QX65, which posted more than 1,000 retail sales in its first full month on sale, outpacing expectations.

Nissan expects continued momentum in the second half of 2026, with the upcoming Rogue Hybrid e-POWER technology anticipated to provide additional lift for the brand’s best-selling nameplate. INFINITI expects continued strength from its SUV lineup, led by the QX60, QX80, and the all-new QX65.

More from Market Reports
Don't let used inventory opportunities sit in the service lane

Don’t let used inventory opportunities sit in the service lane

- September 29, 2026
Used inventory acquisition doesn’t have to start when your lot gets thin. Some of your best future inventory opportunities may already be inside your dealership. They emerge through service visits, ownership...
GM, Ford to lose share as Asian brands top half of U.S. sales, Cox Automotive forecasts

GM, Ford to lose share as Asian brands top half of U.S. sales, Cox Automotive forecasts

- September 25, 2026
On the Dash: Asian brands are forecast to top half of U.S. new-vehicle sales for a second straight quarter. Hyundai Motor Group is projected to outsell Ford as the Detroit...
Hyundai on track to pass Ford in quarterly sales for first time

Hyundai on track to pass Ford in quarterly sales for first time

- September 25, 2026
On the Dash: Cox forecasts Hyundai Motor Group Q3 sales of 511,421, up 6.5% year over year. Hybrids hit a record 29% of Hyundai brand sales in August, up 33%. ...
September new-vehicle sales pace reaches 16.1M as consumer spending rises 6.6%

September new-vehicle sales pace reaches 16.1M

- September 24, 2026
On the Dash: September total new-vehicle sales are projected at 1.33 million units, up 2.6% year over year. Hybrid share is projected to reach 17%, while EV share falls to...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.