Mark Schienberg, president of the Greater New York Automobile Dealers Association\ (GNYADA), reports that the 126th New York International Auto Show is drawing large crowds, strong consumer engagement, and renewed manufacturer participation, providing dealers with critical insights into buying intent and market trends.
Joining us on the latest episode of CBT Now, Schienberg discusses the show, which manufacturers and media have described as reminiscent of the “good ole days” of auto expos. The event, a hybrid of industry/press days followed by public attendance, has seen a surge in registrations and attendance. This reflects the robust consumer interest in exploring vehicles in a hands-on, pressure-free environment.
Schienberg notes that attendees spend an average of four and a half hours at the show, sitting in cars, opening trunks, and speaking with product specialists to gather information. Early survey data suggests that roughly 40% of visitors are in the market for a new vehicle within the next year, well above the national average of 13%.
"The first weekend, we are 25% higher on the gate ticket sales than we were last year… So it's been very exciting for us to see that happening."
The event highlights manufacturers’ evolving approaches, including the strong presence of German automakers and the introduction of new models from brands like Infiniti and Honda. While the traditional large exhibits are still present, some manufacturers are adopting more creative display strategies. The significant visibility of electric vehicles, hybrids, and concept cars on the show floor underscores both strong consumer interest and continued investment in new technologies.
A notable attraction remains the ride-and-drive programs, which allow consumers to test vehicles on four tracks, including Hyundai’s indoor EV experience and tracks featuring multiple manufacturers. Last year saw excellent participation, with over 125,000 visitors taking part in these sessions. Looking ahead, organizers are working to expand indoor ride-and-drives to include gas-powered vehicles, pending approval from the city and the convention center.
On the other hand, Schienberg alluded that dealers are closely monitoring regulatory developments. Following the recent FTC outreach to dealer groups, Schienberg noted the importance of understanding compliance and harmonizing rules across federal, state, and local levels. Rising insurance costs, particularly for younger buyers, remain a concern, with New York Governor Kathy Hochul advocating for reforms to address affordability and fraud.
The New York Auto Show has a 126-year legacy of introducing consumers to new vehicles, including early electric models and innovative ride-and-drive programs. Schienberg emphasized that consumer participation signals a positive trend in the automotive market and reinforces the continued value of auto shows as a key platform for both manufacturers and dealers.
