- As the official truck of Macy’s Thanksgiving Day Parade, Ram puts 76 trucks and vans to work
- 2025 marks the 11th consecutive year Ram brand has reliably supported the Macy’s Thanksgiving Day Parade
- A selection of Ram 1500s, 2500s and 3500s will be fully wrapped to complement five unique float designs, including Santa’s Sleigh, Tom Turkey, Pirate Ship and more
- Macy’s Thanksgiving Day Parade aired Nov. 27 on NBC, Telemundo and streamed on Peacock from 8:30 a.m. to noon in all time zones
December 1, 2025 , Auburn Hills, Mich. – As the floats get bigger, Ram’s capability and durability answer the call as the official truck sponsor of the 99th Macy’s Thanksgiving Day Parade, 11 years running. Ram trucks will take center stage as the official towing force behind the iconic celebration. Working hand-in-hand with Macy’s Studios and New York City, Ram ensures this cherished tradition rolls on, with 28 Ram trucks hauling awe-inspiring floats that spread joy to millions nationwide.
The celebration kicks off with Tom Turkey riding high atop a Ram 5500 and culminates in a grand finale as a Ram Power Wagon escorts Santa Claus down Manhattan’s legendary 34th Street to Macy’s Herald Square flagship.
In addition, Ram will be in full holiday spirit as five of its heavy-duty trucks are wrapped to complement the float designs of Tom Turkey, Pirate Ship and more, with special livery for Santa Claus.
“For more than a decade, Ram has been all-in for one of America’s most iconic holiday traditions, powering the Macy’s Thanksgiving Day Parade with a fleet of trucks and vans built to move anything, anywhere,” said Tim Kuniskis, head of American brands, SRT Performance, North America marketing and retail strategy. “Nothing stops America from celebrating the holidays with friends and family, and nothing stops Ram from keeping the parade rolling.”
Joining the 28 float-hauling fleet are an additional 48 Ram trucks and vans to assist in behind-the-scenes work needed to produce the annual celebration. In total, 50 Ram 1500s, 16 Ram Heavy Duty trucks and 10 Ram ProMaster vans will assist in the parade’s logistics. Although the parade travels under three miles from its starting point at 77th Street and Central Park West, Ram trucks are backed by America’s Best Full-size Truck and Van Limited Powertrain Warranty — 10 years/100,000 miles.
The 99th Macy’s Thanksgiving Day Parade aired nationwide on NBC and streamed on Peacock on Thursday, November 27, 2025, from 8:30 a.m. to noon in all time zones. For more information, visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social media platforms and follow #MacysParade.
Ram Brand
Ram offers a full lineup of pickups and commercial vehicles: light-duty Ram 1500, heavy-duty 2500/3500, 3500/4500/5500 Chassis Cab and ProMaster vans.
Ram light-duty and heavy-duty pickups offer products in the fastest growing segment within the pickup space—Sport trucks. Ram introduced the largest variety of off-road performance trucks the brand has ever offered, including the new Ram 1500 RHO with more horsepower per dollar than any other performance off-road pickup.
In the commercial business, Ram offers the Chassis Cab line with features to help customers and upfitters. Ram Professional is making considerable changes in process, execution and resources with a focus on commercial offerings, dedicated B2B-focused expertise, and sales and service support, which are critical to growing in this segment.
Ram continues to outperform the competition, setting the benchmark in the most important areas for truck buyers:
- America’s Best Full-size Truck and Van Powertrain Limited Warranty 10 years/100k miles
- Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
- Most luxurious: Ram 1500 Tungsten with air suspension, 24-way massage seats and 540 horsepower
- Ram 1500 and Heavy Duty: Best ride and handling with five-link solid rear axle with available, segment-exclusive, active-level air suspension
- Ram 1500 RHO: Best off-road performance per dollar
- Ram ProMaster: The most cargo space available in any traditional full size cargo van
- Ram Power Wagon: Most off-road capable full-size pickup
Ram is improving market competitiveness and growth while maintaining pricing power through products, services and electrified offerings. Aligned under the global presence of the Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
