TSLA455.0000.47%
GM76.0500.765%
F13.030-0.11%
RIVN17.950-0.11%
CYD34.750-0.74%
HMC29.430-0.233%
TM196.560-1.71%
CVNA399.7700.92%
PAG164.9301.31%
LAD328.3903.38%
AN215.9200.79%
GPI404.210-4.14%
ABG238.9005%
SAH64.370-0.53%
TSLA455.0000.47%
GM76.0500.765%
F13.030-0.11%
RIVN17.950-0.11%
CYD34.750-0.74%
HMC29.430-0.233%
TM196.560-1.71%
CVNA399.7700.92%
PAG164.9301.31%
LAD328.3903.38%
AN215.9200.79%
GPI404.210-4.14%
ABG238.9005%
SAH64.370-0.53%
TSLA455.0000.47%
GM76.0500.765%
F13.030-0.11%
RIVN17.950-0.11%
CYD34.750-0.74%
HMC29.430-0.233%
TM196.560-1.71%
CVNA399.7700.92%
PAG164.9301.31%
LAD328.3903.38%
AN215.9200.79%
GPI404.210-4.14%
ABG238.9005%
SAH64.370-0.53%
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Japanese automakers face heavy headwinds as Nissan warns of $1.8 billion loss

Nissan cites tariffs, supply chain disruptions, and chip shortages, while Toyota and Honda prepare for earnings to come under pressure.

On the Dash:

  • Nissan projects an annual loss of $1.8 billion due to tariffs and supply chain pressures, signaling continued market uncertainty.
  • Toyota and Honda expect to report lower profits due to tariffs, rising supply costs, and weakening regional demand.
  • Global chip shortages and trade tensions pose ongoing risks, potentially affecting vehicle production and inventory availability.

Japanese automakers are grappling with a perfect storm of tariffs, rising costs, and supply chain disruptions, with Nissan warning Thursday that it expects an operating loss of 275 billion yen ($1.8 billion) for the fiscal year. The automaker cited persistent risks from U.S. tariffs and ongoing supply constraints, including a shortage of basic chips from Dutch manufacturer Nexperia and trade tensions affecting rare earth magnets critical to electric and hybrid vehicles.

Nissan said the impact of tariffs will be 25 billion yen lower in the second half of the fiscal year due to a U.S.-Japan trade agreement that reduces duties on Japanese vehicles to 15%. Despite mitigation measures, the company cautioned that free cash flow will remain negative for the year. 

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The company’s first-half operating loss outlook improved sharply to 30 billion yen from a prior estimate of 180 billion yen, aided by lower emissions-related costs and internal savings. However, Nissan has yet to provide a full-year net income forecast due to ongoing uncertainty in component supply and production costs.

Meanwhile, Toyota’s quarterly operating profit is also expected to fall to its lowest level since 2023, pressured by tariffs and rising supply-chain support costs. While U.S. hybrid demand remains a bright spot, domestic sales in Japan have slipped, and management may face questions regarding the planned buyout of Toyota Industries.

Honda faces similar pressures, with earnings expected to decline 15% amid weaker motorcycle sales in Vietnam and slower growth in other Asian markets. Overall, Japanese automakers are navigating a complex landscape of tariffs, a stronger yen, rising costs, and persistent supply chain challenges.

Notably, the broader industry is closely monitoring chip shortages and trade tensions. The Nexperia export halt has affected not only automakers but also machinery manufacturers reliant on semiconductors and rare earth components. Analysts warn that ongoing global supply disruptions could further constrain production and profitability in the months ahead.

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Colin Fitzpatrick
Colin Fitzpatrick
Colin Fitzpatrick has spent over 3 years at CBT News, where he leads social media and marketing strategy for the automotive industry. With a keen understanding of digital engagement and dealership communications, he helps deliver impactful content that connects with retail professionals.

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