BOSTON, July 01, 2025 (GLOBE NEWSWIRE) — CarGurus, Inc. (Nasdaq: CARG), the No. 1 visited site for shopping, buying, and selling new and used cars1, today launched “The Big Deal Show,” a new campaign celebrating life’s biggest moments behind the wheel and beyond. In recognition of the big deal decisions and memories that come with a car purchase, the content series taps familiar faces across entertainment and sports to share their big deal moments and help CarGurus give away three new Nissans.
The three-part series — released each month through the end of summer — kicks off today with skateboarding legend Tony Hawk and professional snowboarder Zeb Powell. The duo reflects on everything from their first cars to the biggest moments that defined their careers. The trailblazing sports icons share candid memories from their time on the road and the big deal moments they’re looking forward to on the road ahead.
Upcoming celebrity duos will be announced later this summer, continuing the series with unfiltered conversations about early career moments, big professional wins, and personal milestones. In tandem with the release of each episode, CarGurus will give drivers an opportunity to win a new Nissan through a limited-time sweepstakes on the CarGurus website. Each month, a winner will be selected to receive a brand-new car (approximately $50,000 in value), along with funds to cover related expenses.
“CarGurus understands the fact that it’s a big deal to buy a car. It’s a major, emotional purchase, and for many of us, our cars become the backdrop for life’s biggest moments,” said Dafna Sarnoff, Chief Marketing Officer at CarGurus. “That’s why we’re bringing together personalities who are big deals in their own right and reflect our shoppers in having a connection to their cars and the big roles they’ve played in their lives. Through these stories and our giveaway, we’re shining a spotlight on the big moments that give a deeper meaning to big deals like car buying.”
“The Big Deal Show” is an extension of CarGurus’ national brand campaign, “Big Deal,” which pays tribute to the big decisions drivers make along the buy/sell journey to reach their ideal outcome. The campaign underscores CarGurus’ role in helping consumers find the best deal on their big deal, providing shoppers the largest selection of new and used vehicles in the U.S.2 on the No. 1 most visited car-shopping site1.
“It was a privilege to bring these fun and extremely relatable stories to life with the help of CarGurus,” said Paul Scheer, Director of The Big Deal Show. “Turns out, no matter how famous you are, we all remember our first car.”
To follow each episode of “The Big Deal Show” and enter the giveaway, visit: https://www.cargurus.com/about/big-giveaway
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with both digital retail solutions and the CarOffer online wholesale platform. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, instantly acquire, and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms, and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the most visited automotive shopping site in the U.S. 1
CarGurus also operates online marketplaces under the CarGurus brand in Canada and the U.K. In the U.S. and the U.K., CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.
To learn more about CarGurus, visit www.cargurus.com, and for more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
