Lucid Motors is rolling out its most aggressive incentives yet, offering over $31,000 in discounts on select 2025 Lucid Air models through the end of June. The limited-time offer is available nationwide and is part of the EV maker’s ongoing efforts to drive demand and compete more directly with Tesla and other luxury electric brands.
The promotion includes a $2,000 On-Site bonus, a $2,000 conquest bonus, a $20,000 Air Credit, and a $7,500 EV Credit. Combined, these add up to $31,500 off the 2025 Lucid Air Grand Touring. That model starts at $110,900 and delivers 819 horsepower with a driving range of 512 miles. Other trims are also seeing significant markdowns. The Air Touring now includes $26,500 off, and the base Air Pure comes with $21,500 in savings.
Lucid’s June discounts represent a major increase over its May promotions, which offered up to $20,500 off the Touring trim and $18,000 off the Pure. The Grand Touring discount has effectively doubled in just one month, signaling a strategic push to clear inventory and boost visibility for the brand’s high-performance EVs.
In addition to the standard incentives, Lucid continues to offer enhanced trade-in bonuses for Tesla owners. Drivers trading in a Tesla vehicle can receive up to $4,000 in additional savings. This incentive was recently doubled to attract more Tesla drivers to the Lucid brand.
To qualify for the full promotional value, customers must take delivery of their vehicles by June 30, 2025.
The Lucid Air lineup is known for blending luxury with class-leading performance. The Air Pure starts at $69,900 with 430 horsepower and an EPA-estimated range of 420 miles, while the Touring trim starts at $78,900 and delivers 406 miles of range. The high-end Air Sapphire remains unchanged at $249,000.
For customers seeking an electric SUV, Lucid’s new Gravity model offers a more spacious option. The 2026 Gravity Grand Touring starts at $94,900 and can be leased for approximately $1,100 per month with $8,030 due at signing. A Touring variant is expected to launch later this year, starting at $79,900.
