You’re watching CBT News’ official coverage of the 2025 New York Automotive Forum, hosted by NADA, J.D. Power, and the New York International Auto Show (NYIAS). In this exclusive segment, Jim Fitzpatrick sits down with Claudia Márquez, chief operating officer of Hyundai Motor America, to discuss the brand’s strong start to 2025, its evolving EV strategy, and the importance of U.S.-based manufacturing. With Hyundai continuing to break sales records and invest heavily in American operations, Márquez shares valuable insight into how the company is navigating market shifts, policy changes, and long-term growth.
Key Takeaways:
- Hyundai Starts 2025 with Record-Breaking Momentum
Hyundai Motor America entered 2025 on a high note, building on a record year in 2024 with over 836,000 units sold. Márquez confirmed that the first quarter of 2025 marked the best in the company’s history, with strong performances across January, February, and March. Retail and total sales growth remained in double digits, solidifying Hyundai’s momentum in a competitive market. - Diverse Electrification Strategy Anchored by U.S. Investment
While the broader market has experienced a slowdown in EV adoption, Hyundai continues to expand its all-electric lineup with the Ioniq 5, Ioniq 5N, Ioniq 6, and soon-to-launch three-row Ioniq 9. Márquez emphasized Hyundai’s approach to meet customers where they are by offering electric, hybrid, plug-in hybrid, and ICE options. Central to this strategy is the brand’s $21 billion U.S. investment, including a major new facility in Georgia that will produce the Ioniq 5 and Ioniq 9, along with a steel manufacturing operation. She underscored Hyundai’s long-term commitment to American manufacturing and job creation, with 40% of Hyundai’s 2024 sales coming from U.S.-built vehicles. - Customer-Centric Flexibility and Leadership Diversity
In a volatile environment, Márquez pointed to Hyundai’s agility—what the company calls “Hyundai Speed”—as key to navigating market challenges. That includes strategic programs like Hyundai Assurance, which recently guaranteed no MSRP increases for at least two months to reassure price-sensitive consumers. She also addressed the industry’s need to support more women in leadership roles, calling for greater flexibility and backing to help women climb the corporate ladder. As a 29-year industry veteran, she believes diversity isn’t just necessary—it’s a strategic advantage.
Catch all of CBT News’ coverage of the NY Automotive Forum 2025 here.
