The 2025 NADA Show continues to provide exciting insights into the automotive industry, and Doug Miller, President of Cars Commerce, joins CBT News anchor Jim Fitzpatrick to share updates on their groundbreaking efforts. With a legacy rooted in Cars.com, the company has shifted into a powerhouse, integrating innovative technologies and tools to address dealers’ most pressing challenges. From simplifying complex operations to revolutionizing used car acquisition, Cars Commerce is redefining the dealership landscape with efficiency and effectiveness. Miller offered a detailed look at how their solutions, including Dealer Inspire and Accutrade, are helping dealers drive profitability and streamline operations.
Key Takeaways
- Miller highlights three critical pain points dealers are facing in 2025:
- Differentiating their dealerships to stand out.
- Reaching in-market consumers cost-effectively.
- Addressing used car acquisition challenges.
- Cars Commerce is addressing these issues through streamlined capabilities within its platform, which allows for more efficient dealer operations. Miller also discussed how technologies like Dealer Inspire enable faster and more effective website development, while Accutrade provides accurate appraisals, helping dealerships boost customer trust and profitability. Their recent acquisition of Dealer Club further enhances dealer-to-dealer wholesale auctions, creating a seamless ecosystem for used car transactions.
- Additionally, Cars Commerce is innovating with its Cars Media Network, delivering unmatched audience targeting for video ads across OTT and CTV channels. By leveraging the organic traffic generated by Cars.com, dealers can more effectively connect with high-converting, in-market shoppers than traditional platforms like Google. This commitment to simplifying operations and maximizing dealer ROI positions Cars Commerce as a leader in the industry.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
