Ford has announced a major shift in its diversity, equity, and inclusion (DEI) strategy, including ending its involvement in the LGBTQ+ advocacy group’s ranking system. This change aligns Ford with other U.S. companies, such as J.P. Morgan, Chase, and Harley Davidson, that have recently redefined their DEI programs under pressure from conservative groups.
Ford CEO Jim Farley communicated the decision in a memo to employees, stating, “We are mindful that our employees and customers hold a wide range of beliefs, and the external and legal environment related to political and social issues continues to evolve.” The company’s new approach will focus more on employee and customer care rather than engaging in public debates on polarizing issues.
The modification of DEI policies among U.S. corporations comes in response to increasing scrutiny from conservative legal organizations and public shareholder letters challenging the legality of such programs. This trend follows a June 2023 U.S. Supreme Court ruling invalidating affirmative action in university admissions, which, although not directly affecting employers, has influenced broader discussions on DEI initiatives.
Ford’s decision to withdraw from certain external culture surveys, including those conducted by the Human Rights Campaign, reflects a broader corporate trend of adjusting DEI practices. This decision was made in early 2024 as part of a shift towards enhancing internal networking, mentorship, professional development, and community service within the company.
Human Rights Campaign President Kelley Robinson and conservative activist Robby Starbuck have criticized Ford’s decision to change its employment policies back. Robinson stated that Ford is neglecting its financial obligation to attract and retain top talent from a diverse pool, while Starbuck sees this change as a significant shift in corporate policy.
