Inside Automotive
Maximizing dealership visibility: Greg Gifford shares key SEO strategies
Establishing a robust online presence is vital for businesses, and dealerships are no exception. In the latest episode of Inside Automotive, Greg Gifford, the Chief Operating Officer of SearchLab, joins us. Gifford dives deep into SEO for dealerships and an interesting Google Business Profile study. Watch the full segment here
Top stories
It appears that the long but poorly concealed Apple car project, a constant source of speculation among tech and auto enthusiasts alike for many years, has finally come to an end, drowned beneath the ever-intensifying wave of engineering, safety, and profitability issues facing high-tech vehicles in today’s market. The vehicle’s development, called “Project Titan” among the company’s employees, began approximately a decade ago. Read More
Elon Musk recently unveiled ambitious plans for Tesla’s next all-electric supercar, the Roadster, set to launch later this year. This announcement revealed a unique partnership between SpaceX and Tesla, aiming to push the boundaries of automotive technology. Tesla unveiled the Roadster at the 2017 Tesla Semi event, positioning it as the brand’s flagship model that embodies its dedication to leading the electric revolution in the automotive industry. Read More
Tata, owner of Jaguar Land-Rover, has confirmed it will invest billions of dollars into the creation of a battery manufacturing “gigafactory” at the Gravity Smart Campus in Somerset, England. More specifically, the funding is to come from Agratas, a Tata-operated international battery manufacturer. Once operational, the subsidiary estimates its new site will build 40 gigawatt hours worth of batteries per year. Read More
The J.D. Power 2024 U.S. Electric Vehicle Experience Ownership Study reported that the availability of public chargers is the least satisfying aspect of owning a battery electric vehicle (BEV), with satisfaction levels declining. The study evaluates the satisfaction of first-year EV ownership across premium and mass markets, covering crucial factors such as battery range, cost, and design. Read More
For Dealers
From the fax machine to the future: auto finance disruption’s time is here
Does anyone remember the last time there was major ‘disruption’ in communications between auto finance lender and auto dealer? If not, let me refresh your memory, back about 20 years when information flow between lender and dealer consisted of reams of paper shooting out of fax machines, and the big players joined together to modernize those communications, replacing paper with digital — and perhaps saving a tree or two in the process. Read More
How dealerships can win the talent war in fixed operations
In an industry as challenging and complex as fixed operations, attracting and retaining top-tier talent is not just a goal—it’s a necessity. The landscape of finding and recruiting in fixed operations is one marked by high demand and fierce competition for skilled professionals. From service technicians and parts managers to service advisors and beyond, each role is crucial for maintaining the operational excellence and customer satisfaction that drive dealership success. Read More
