Auto Marketing Now
The importance of proper “hygiene” when using customer data platforms — Brian Pasch
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on a daily basis. However, many dealers lack familiarity with the finer points of data management, reducing the effectiveness of their marketing. On this episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, discusses the importance of maintaining data and keeping consumer records up to date. Watch full segment here.
Top Stories
General Motors reached a tentative deal with United Auto Workers leaders early Monday morning, signaling the end of the union’s six-week strike against Detroit automakers. General Motors is the last of Big-Three to finalize a deal with the UAW, which sought to hasten an agreement through intensified strike efforts against the car manufacturer over the weekend. Read More
Stellantis became the second Big-Three manufacturer to reach a tentative deal with the United Auto Workers union over the weekend, ending more than 40 days of strikes at the Jeep-Chrysler maker’s U.S. facilities. The Stellantis agreement arrived on Saturday, three days after Ford successfully negotiated its own contract with union leaders last Wednesday. Read More
Hyundai announced its new entry-level 2024 IONIQ 6 SE Standard Range, which currently stands for sale at $41,600. However, the automaker revealed it’s lowering the price to $38,615 due to “production efficiencies and scale.” A spokesperson from the company told Car and Driver that the reduction was due to Hyundai building EVs at a lower cost and can pass the savings to buyers. Read More
Due to the strong demand and improving supply conditions, Toyota’s global sales increased by 8.3% from April to September compared to the same period last year, reaching a record 5.6 million vehicles. This puts the largest automaker in the world on track for further robust gains in the coming year. The automaker said in a statement that its global production, which includes subsidiaries from Japanese manufacturers Daihatsu and Hino, increased by 10% to a record 5.7 million units in the first half of the fiscal year. Read More
For Dealers
Why this mindset shift will change your career in automotive for the better
Mindsets come from our lived experiences and how our brain interprets the experiences. When you combine your brain with your initial beliefs, a mindset is born. In her ground-breaking book Mindset: The New Psychology of Success, renowned psychologist Carol S. Dweck, Ph.D. introduced the idea of a true growth mindset by writing: “This growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts, your strategies, and help from others. Read More
Navigating roadblocks: overcoming customer objections when selling EVs
As electric vehicles continue rolling into inventory, dealerships play a pivotal role in selling these vehicles and educating potential buyers about the ins and outs of EV ownership. Yet, the transition toward EVs is not without its challenges. Dealerships are frequently faced with addressing common objections from consumers – range anxiety, concerns over charging infrastructure, perceived high upfront costs, and uncertainties around battery life. Read More
