In this new age of digital marketing, dealers must juggle two different car buying journeys: one being online and the other in-store. Although retailers have risen to the challenge, many struggle to provide a seamless, connected experience, resulting in gaps in their sales process.
To help dealers identify the right digital marketing solutions for their operations, CBT News anchor Jim Fitzpatrick met up with Gubagoo growth marketing manager Joe Stueve and manager of marketing Matt Chinn at this year’s Digital Dealer conference in Las Vegas. Stueve and Chinn are well-versed in the digital marketing space and the difficulties dealers face in today’s competitive industry landscape. Now, they discuss the tools that are helping retailers bridge the gap between their online and in-store experiences.
Key Takeaways
1. Inaccurate website information can set dealers up for failure before a buyer ever enters their showrooms. Dealers should adopt tools that allow them to know what a customer was shown online to ensure they are given the same quote or deal once they arrive to make a purchase.
2. Gubagoo helps drive digital marketing excellence by reducing friction between the online and in-store experiences.
3. Gubagoo is releasing a new feature called “manual offer builder mode.” This allows dealers to create multiple deals and share them with customers, allowing them to edit the offer as needed and manage the car buying process more efficiently.
"I think if we can continue to connect with consumers where they want to be connected with and offer them the car buying experience they want and they demand, I think we'll continue to move in a positive direction." — Matt Chinn
