Today on CBTNews.com – Monday, December 16th, 2019:
How Dealers Can Navigate Complex Marketing Strategies in 2020
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers out there, but they don’t have to be. To help dealers navigate this, we’re joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan. And he has also provided his expertise to CBT on numerous occasions. Watch Now
Service Department Analysis Paralysis: How to Make a Decision and Move Forward
Service operations generate mountains of data associated with the performance of the department. Leaders can and do devote a lengthy amount of time and energy simply compiling accurate and relative data, never mind analyzing what it means. Once the data is gathered, Management must then compare their findings to established goals, benchmarks and historical performance. Unfortunately, the effort and time involved often deters even savvy managers. Read More
The 7 Most Effective Words for Closing a Deal
If you have been in the car business for any length of time, you have most likely heard of a concept taught by some as the ABCs of selling. This teaching infers that during every step in the sales process you should Always Be Closing the sale, in your mind and in every action you take during the sales presentation. I personally do not agree with this in principle, the fact of the matter is, I believe this mindset has played a big part in what has brought us to such a low state with customers and what they think of car salespeople in general. Read More
