CBT News Week In Review for Friday, March 1st, 2019:
How Your Sales Department Can Dramatically Increase Closing Percentages – Brian Finnegan, Advanced Dealer Concepts
Dealers spend a lot of money on getting customers to call, click on, or come into the dealership, but once they get to the showroom floor, the salesperson falls flat. We recently caught up with Brian Finnegan, to find out why. Brian is the owner of Advanced Dealer Concepts and we discussed what sales trainers should be focusing on in the dealership today, to have a more profitable tomorrow. Watch Now
How to Revitalize Your Dealership’s Culture to Attract More Female Customers – Jody DeVere, AskPatty.com
In today’s market, women account for 65 percent of all new car, and 53 percent of all used car purchases. Which means, no matter how you look at it, women have incredible buying power and influence on the car industry. Jim Fitzpatrick recently spoke to Jody DeVere, CEO of askpatty.com, and discussed how dealerships can revitalize their brand and culture to attract more female customers. Watch Now
Increase Consumer Loyalty at Your Dealership with These 4 Customer Experience Strategies – Joseph Michelli, NYT Best-Selling Author
On today’s show, we welcome back Joseph Michelli, customer service expert and New York Times best-selling author, to discuss how your dealership can develop a worthwhile customer service strategy. Watch Now
How to Build a Successful Service BDC Model and Increase Sales – Sarah Vantine, Scott Clark Auto Group
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks like more and more dealerships are looking to bring the same BDC model over to the service department for even larger growth. Joining Jim Fitzpatrick on CBT News today is Sarah Vantine, Fixed Operations BDC Director for Scott Clark Auto Group out of Charlotte, NC. Sarah has built their service BDC from scratch, and her team has produced a 15 percent increase across three dealerships. Watch Now
