Today on CBTNews.com – Monday, February 4th, 2019:
2018 NADA Chairman Wes Lutz Reflects on a Successful Year
The 2019 NADA Convention is officially in the history books, but before it ended we had a chance to catch up with Wes Lutz, the 2018 NADA chairman just before he turned over the gavel to incoming chairman, Charlie Gilchrist. We talked to Wes about his time as chairman, the high points of his tenure, and some of the challenges NADA faced over the last year. Watch Now
Digital Air Strike Makes Bold Moves in Auto Marketing – Alexi Venneri, Co-Founder & CEO
During this year’s NADA Show, CBT News spoke with Alexi Venneri, co-founder, and CEO of Digital Air Strike. Alexi and Jim discussed the origins of Digital Air Strike, social media marketing, and the importance of online engagement between dealers and their consumers. Check out this interview to find out more. Watch Now
NADA Sets Out to Develop Next Generation of Dealership and Diesel Service Technicians
It’s a simple matter of math. Every year, approximately 76,000 service technician jobs open up in the auto industry as workers retire and new jobs develop. At the same time, roughly 37,000 new technicians graduate from US training programs and colleges. This translates into an annual deficit of 39,000 technicians, give or take a few. To fill spots and thrive, the automotive sector is sorely in need of a solution that will balance the numbers. Read More
Does the Title of Your F&I Manager Matter?
When people go through the process of buying a car and then agree to make the purchase, they move into a non-defensive state of mind. However, when they go into the F&I or Business Office they can become extremely defensive and start preparing to resist every attempt to sell them additional products other than the vehicle itself. The reason this happens is that everybody knows what an F&I or Business Manager is all about and their anxieties rise when it is time to go and meet with them. Read More
