Why aftermarket product partnerships benefit dealers

It’s no secret consumers love their cars and trucks and constantly look for ways to protect them at all costs. It’s an investment they want to take care of for a long time.
It’s also not a secret that dealerships are constantly looking for ways to increase their income. One way to do that is by offering aftermarket products. However, Ken Daubenspeck, Director of Franchised Operations with Ziebart, says offering products is one thing, but working in partnership with an aftermarket product company is another.