TSLA344.030-1.59%
GM76.340-0.39%
F12.100-0.14%
RIVN15.4700.2299%
CYD43.2350.395%
HMC24.045-0.325%
TM210.550-0.59%
CVNA335.2408.31%
PAG156.1100.96%
LAD269.8453.305%
AN199.815-0.605%
GPI335.995-2.115%
ABG203.3801.3301%
SAH67.515-0.31%
TSLA344.030-1.59%
GM76.340-0.39%
F12.100-0.14%
RIVN15.4700.2299%
CYD43.2350.395%
HMC24.045-0.325%
TM210.550-0.59%
CVNA335.2408.31%
PAG156.1100.96%
LAD269.8453.305%
AN199.815-0.605%
GPI335.995-2.115%
ABG203.3801.3301%
SAH67.515-0.31%
TSLA344.030-1.59%
GM76.340-0.39%
F12.100-0.14%
RIVN15.4700.2299%
CYD43.2350.395%
HMC24.045-0.325%
TM210.550-0.59%
CVNA335.2408.31%
PAG156.1100.96%
LAD269.8453.305%
AN199.815-0.605%
GPI335.995-2.115%
ABG203.3801.3301%
SAH67.515-0.31%


Video

negotiation

Talking Too Much During the Negotiation

- March 9, 2020
 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference...
acquisition

Customer Acquisition and Retention

- March 9, 2020
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. Jim and John discuss the...
problem solver

Be a Problem Solver

- March 7, 2020
   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem or a "needs" problem. Mark Tewart...
database

Creating a Personal Database as a Salesperson

- March 5, 2020
 On this week's episode of Kain & Co., David Kain talks about personal business development and how creating your own database of customer information can help immensely as a salesperson.   VIDEO...
SEM spend

Ways to Reduce Your SEM Spend

- March 4, 2020
 On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use those funds for other areas of...

What Does Digital Retailing Have To Do With F&I?

- March 3, 2020
On this week's episode of F&I Today, Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you worry about digital retailing in your...
objections

Responding to Out of Line Objections

- March 2, 2020
 On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic...
technicians

The Best Way to Pay Technicians

- March 2, 2020
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions. Jim talks to John about what...
video

Creating a Video Culture at Your Dealership

- February 27, 2020
 On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using the power of video in your...
video pre-roll

How Video Pre-Roll Can Complement Your Online Marketing Strategy

- February 26, 2020
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into...


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