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Toyota doubles down on hybrid cars with new and improved Prius

Toyota unveiled its new Prius Hybrid this Tuesday in stark contrast to many competitors who are focusing solely on electric-powered vehicles. In its reveal live stream, the car manufacturer highlighted the revamped look and design, while reaffirming its belief that hybrid vehicles are still relevant in today’s market.

The 2023 line has a noticeably sleeker outline than its predecessors, resulting in a trendy, sports-car silhouette. While the automaker has yet to publish its U.S. specifications, the cars do have greater horsepower and acceleration, a result of Toyota’s investments in hybrid engine development. The battery life has also been extended from previous models, with a 50% increase in duration, although the gas mileage is expected to remain unchanged.

Critics have denounced the Japanese automaker’s unwillingness to abandon combustible vehicles. East Peterson-Trujillo, a clean vehicles campaigner for activist group Public Citizen, told Forbes that “Toyota is stuck in the past, betting the climate crisis, public health, and economic benefits won’t push consumers toward cleaner, cheaper EVs.” However, Toyota executives and spokespersons have predicted that the need for hybrids will extend beyond current projections, arguing that electric infrastructure development is not on pace for an aggressive EV transition.

Toyota’s hybrids are also substantially cheaper than many electric vehicles, making them more accessible and budget-friendly.

During the event, Toyota’s senior manager of design Simon Humphries, reiterated many of these arguments. “It’s a car to be driven by all people, not just a few,” said Simon. “That’s its greatest strength, and its the reason for its existence.”

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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