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Tesla publishes additional research for phase three of ‘Master Plan’

Tesla has published a study in support of claims CEO Elon Musk made during his third 'Master Plan' presentation

Tesla has published a study in support of claims CEO Elon Musk made during his third “Master Plan” presentation.

The news comes roughly a month after the entrepreneur announced the next phase of his long-term strategy at the automaker’s annual Investor Day. During the event, Musk discussed ideas for making the world more sustainable by eliminating the use of fossil fuels, and referenced the possibility of increasing the global energy storage to 240 terawatt hours. In 2021, the International Energy Agency predicted that worldwide energy storage capacity would reach only 12 terawatt hours by 2026. To achieve this and other goals in its “Master Plan” Musk said Tesla would spend roughly $10 trillion in investments.

However, while the CEO’s vision of a sustainable future is compelling, the presentation contained few details of the automaker’s actual green energy strategy. The aforementioned study, published on April 5, also refrains from offering specifics on how the company intends to realize some of the goals set during its Investor Day. Instead it provides the “assumptions, sources and calculations” behind the proposal. The 41 page document has a list of 72 citations, and is furnished with multiple graphs and statistics defending various points made in Musk’s “Master Plan” presentation.

Tesla’s popularity is arguably greater than ever, but questions about its future continue to pile up. The automaker has yet to reveal a more affordable model, despite mounting concerns over high prices and interest rates. Musk, also the CEO of Twitter, continues to find himself waste-deep in controversy, sparking debate over his leadership capabilities. Although its research appears to validate the company’s vision, the brand may need a more strategy-focused version of its “Master Plan” to bring the public on board.

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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