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digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
service department

Five Critical Marketing Tactics to Get More Customers Visiting Your Service...

By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason...
lead follow up

Three Videos for an Effective Lead Follow Up Process

Here is what's called a conundrum: someone calls your dealership or submits a lead on your dealership's website or a third-party auto shopping website....

How can smartphones help sell cars?

David Kain discusses  using your smartphone in the sales process to show videos and photos of vehicles to potential shoppers.