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trial closes

What Do Trial Closes Really Accomplish?

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Anyone who is familiar with what I teach, or has been exposed to my training for any length of time, knows how I feel about trial closes. Having been associated with the car business for going on 35 years, I can truly say that I see no value in them unless you are trying to […]
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Jenn Reid

CBT Automotive Newscast for February 11, 2020

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Today on CBTNews.com - Tuesday, February 11th, 2020: How Technology is Helping to Bridge the Gap Between Online and Showroom Shopping - Jenn Reid, Equifax On...
trial closes

Are Trial Closes Right for You?

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On this week’s episode of Straight Talk, David Lewis explains how trial closes can affect the customer’s decision and why you should reconsider using the trial close in your process.
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trial closes

Are Trial Closes Helping or Hurting You?

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 Are trial closes helping or hurting you?  According to David Lewis, they’re hurting some people. Hear why in today’s CBT Tip of the Day.  VIDEO TRANSCRIPT: Today I want to talk to you real briefly about trial closes, and I’ve brought this up numerous times and I get lots of emails about this, and […]
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trial closes

How to Approach Trial Closes

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Are trial closes the worst thing on the planet?  No, but David does have suggestions when thinking about using them.  Take a look.
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