How this Wis. dealership is leveraging 8M+ views on TikTok to sell more cars

CBT News Editorial Team - December 24, 2021

A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on the platform, can be seen showing...

Sales & Marketing Management & Leadership

The real cost (and value) of social media advertising options

Steve Mitchell - December 3, 2021

Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive...

Sales & Marketing Articles

How the pandemic shifted the way Generation Z approaches the workforce

CBT News Editorial Team - June 17, 2021

Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey,...

Sales & Marketing Management & Leadership

Ford demonstrates adaptability with 2022 Ford Maverick

Jason Unrau - June 9, 2021

On June 8, Ford officially debuted the 2022 Maverick compact pickup that’s been a poorly kept secret for months. Bringing a new entry-level truck to their lineup that slots in...

Daily Automotive News Articles

The rise of TikTok: Is it worth the investment at your dealership?

Chanell Turner - December 28, 2020

Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert new social media platform)?" It is...

Sales & Marketing Articles

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Becky Chernek - July 7, 2020

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views. This should get your attention! Baxter’s...

F&I Shows

TikTok

Ford demonstrates adaptability with 2022 Ford Maverick

What Do Dealerships and Bank Conversions Have to Do With TikTok?

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