Saturday, October 16, 2021
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generation z

How the pandemic shifted the way Generation Z approaches the...

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Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey, President and Lead Generational Researcher at The Center for Generational Kinetics, Speaker, and Author, his latest book titled “Zconomy: How Gen Z Will Change the […]
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ford maverick

Ford demonstrates adaptability with 2022 Ford Maverick

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On June 8, Ford officially debuted the 2022 Maverick compact pickup that’s been a poorly kept secret for months. Bringing a new entry-level truck to their lineup that slots in below the Ranger, appears to be an excellent move, competing for the efficient yet capable segment that has recent entrants like the Hyundai Santa Cruz. […]
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TikTok

The Rise of TikTok: Is It Worth the Investment at...

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Every five years, a new social media platform seems to hit the scene. With it always comes this question: “Should we get on (insert new social media platform)?” It is a smart question to ask. While it is always a good idea to be open to new ways to market your dealership, you need to […]
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TikTok

What Do Dealerships and Bank Conversions Have to Do With...

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Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views. This should get your attention! Baxter’s video should tell you exactly why customers are walking into dealerships with checks made out for the exact amount; they’re fed up with the games.  […]
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