Dress to Impress: What Message is Your Dealership Staff Sending?
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries...
7 Mistakes Managers Make That Demotivate Their Employees
According to research done at the University of California, motivated employees are about 30% more productive than other employees. They are also about 90%...
Better Framing, Better Context Equals Higher F&I Sales
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
Preston Auto Group is Turning Heads with This Innovative Approach to Marketing
On today’s show, we’re pleased to welcome Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital Marketing. VIDEO TRANSCRIPT: Jim Fitzpatrick:...
Effectively Manage Your Internet Leads with These Proven Strategies
Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...
Which F&I Products Should You Sell Online?
On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...
Taking Care of Your Service Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
How to Be Productive When Traffic is Slow
On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...
Customer-Centric Selling
Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...
