You Got their CPO Business, Now Keep Them: Here’s 5 Ways!
You want to retain every buyer to whom you sell a certified pre-owned (CPO) vehicle to this year – and not...
“Some folks might think that the phrase “micro-moments” is just some buzzword that’ll fade into the background, but that isn’t the case at all.”
Micro-moments are becoming a crucial part of...
Recognizing a ‘Tell’
“When dealing with the hard-nosed buyers or sellers, the “bully” negotiator, know that the more they say that they won’t, the more likely they will.”
For much of my...
Ford CEO Mark Fields has one worry about autonomous vehicles: that growing pressure for companies to bring self-driving cars to the market in five years could cause a car being...
David chats with Joe Chura, CEO of DealerInspire, about the wave of new changes and technology coming to the digital automotive buying experience and how dealers can best use new...