Change Is Good If You Embrace It
By Michia Rorsheen
Judging by the growing trend towards online car buying, it may appear dealerships face a shrinking role in the self-directed economy. Not so,...
Reach more Customers with Max Steckler
We sat down and talked with Max Steckler who is the VP of Digital Products of CDK. We asked him how we can digital reach...
Building Loyalty Among Customers
Most Porsche owners baby their cars. Dealer Ray Ciccolo decided to appeal to that protective instinct.
Service customers at Ciccolo’s Porsche Norwell in suburban Boston stay with the...
Changing Consumer Perceptions
We sat down with Max Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...
Tips on how to build a Strong Dealership Relationship
Perfect start to a happy dealership relationship
By Rian Locadia
That new car smell, the new features, showing off to your friends and coworkers. These...
Karl Brauer from KBB reviews July's numbers
Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest of the year to look.
Watch the...
Editor's Note
By Mary Welch
Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
Steps to Delivery on Your Marketing
By Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...