I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
On today's CBT Newscast for Friday, December 8th, 2017:
Auto Retail Buy/Sell Index Indicts Changes for Industry
Joe Gumm of CBT News sits down with Erin Kerrigan, Managing Director of Kerrigan Advisors...
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
On today's CBT Newscast for Thursday, December 7th, 2017:
Bob George, Dealer.com: How to Use Your Data to Convert In-Market Shoppers and Sell Cars
Bob George, Senior Director-Products, Websites and discusses how...
On today's CBT Newscast for Wednesday, December 6th, 2017:
Steve Greenfield: How Dealers can Sell Cars with Digital Marketing
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales...
On today's CBT Newscast for Tuesday, December 5th, 2017:
Jason Ezell: How To Eliminate Lagging Inventory
In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with...
On today's CBT Newscast for Monday, December 4th, 2017:
Mark Conner: What is the leading indicator to driving sales?
No matter what your level of technological savvy might be, finding effective ways...
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of November 2017 at dealerships around the U.S.
The seasonally adjusted, annualized sales rate for the month was...
On today's CBT Newscast for Friday, December 1st, 2017:
Brian Finkelmeyer: How to add more value to your store
Your dealership has value, but you have the same product as many other...
On today's CBT Newscast for Thursday, November 30th, 2017:
Bill Wittenmyer: What works best: Human connection or technology?
There has always been a battle between what still works when it comes to...