On today’s CBT Newscast for Tuesday, December 5th, 2017:
Jason Ezell: How To Eliminate Lagging Inventory
In this interview, Joe Gumm of CBT News speaks with Jason Ezell, VP of Product with Force Marketing’s Helix Technology about the Helix Marketing platform. Ezell explains what to look for in the 2018 market and how Helix enhances and combines data for visual marketing and the creation of more accurate shopper profiles to get cars in front of car buyers sooner. Watch Now
A real semi-autonomous scenario that could impact drivers
With the current frenzy surrounding self-driving vehicles, we wanted to know when we can expect customers to start leaning towards autonomy. While at the L.A. Auto Show, Scott Keogh, President of Audi of America, discussed how new technology, similar to what’s included in Audi’s new A8 model, could possibly affect consumer demand with CNBC. Watch Now
Targeting baby boomers may be the most effective strategy
As your dealership looks for bright spots to target (not just for the remainder of 2017, but heading into 2018 as well), Forbes suggests one particular group that presents a huge opportunity: Baby Boomers. In a recent article, Forbes said that instead of prioritizing new sales, dealers should focus on selling the upgrade, or luxury marketing. Read More
