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New report finds consumers prefer familiar auto options to advanced tech

Jason Unrau - January 12, 2021

While more advanced and exciting technology and drivetrain options are set to flood the automotive market in coming years, a new report found that familiarity and affordability are the top...

Daily Automotive News Articles

New study shows consumers’ motives for dealership service, key marketing tactics

Jason Unrau - November 26, 2020

A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...

Fixed-Ops Sales & Marketing

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New report finds consumers prefer familiar auto options to advanced tech

New study shows consumers’ motives for dealership service, key marketing tactics

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