As customer expectations continue to evolve, Peter Cooper, President of Lexus of Lehigh Valley, says dealers need to focus less on copying disruptors and more on understanding what those companies...
China's economic influence continues to expand in the U.S. auto industry, and dealers are watching closely as the debate over Chinese-made vehicles entering the American market heats up. Lower prices...
Today, the auto industry is facing several challenges at once. Tariffs, FTC pricing scrutiny, affordability concerns, tightening inventory, possible competition from Chinese automakers and more. Dealers are being pressured to...
Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show, we’re discussing OEM ad associations and...
Dealers have seen record sales and profits throughout the last year with less inventory so how are things on the luxury side? On today’s show, we’re pleased to welcome Peter...
The first quarter of 2021 outperformed dealer expectations and market predictions. Today on CBT News, we’re pleased to welcome Peter Cooper, President and CEO of Lexus of Lehigh Valley, to...
Digital retailing has been a critical tool for dealers who have dealt with in-store restrictions throughout 2020. Many wonder if its impact has staying power or if the industry will...