Tag: On The Mark
Responding to Trade Objections
On today's episode of On the Mark, Mark answers a question from Chad Daniels of Keith White Ford regarding customer trade objections.
Improving your Dealership’s Processes
In today's episode of On the Mark, Rick Law, GM of Big Star Ford in Houston, TX. Rick shares many ideas based upon his...
Breaking Down the Trade Objection
On this week's episode of On the Mark, Mark breaks down one of the top objections at your dealership, the trade-in.
Danny Benites’ Journey in the Car Business
On today's show, Mark invites Danny Benites to discuss his successes, setbacks, what he has learned, and what you can learn from his journey in...
Logic Ideas You Can Use in Negotiations
As humans, we tend to combine logic with our emotions when negotiating. This only complicates the car-buying process. On this week's edition of On...
Sales Tips from Body Language Expert Dr. Jack Brown (Part 2)
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on...
Sales Tips from Body Language Expert Dr. Jack Brown
On Today's Episode of On the Mark, Mark welcomes Dr. Jack Brown to the show. Dr. Brown is a leading authority and expert on...
The Importance of Overcoming Fear
It doesn't matter how much knowledge you possess, the important thing is what you do with that knowledge. Mark talks about the importance of overcoming...
Think-Feel Connections
Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer...
