When it comes to sales, the right words make a huge difference before, during, or after the car buying process. Some might not know which words belong where, when to...
Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com, about why summer is the best time to sell, online marketing, key consumer trends.
Today marks the beginning of 4th of July weekend, one of the busiest times for consumers to walk your lot. You've spent a tremendous amount of money and time to...
Salespeople are known to fear the loss of momentum that will come from taking a break. Frozen pipelines and missed sales targets are the things that nightmares are made of...
Originally published in the June edition of Car Biz Magazine.
How effective have your “speed traps” been in stabilizing phone management at your dealership?
Let me clarify, have you attempted to set...
For the past 15 years I've worked in and with sales teams and it seems every team is the same... A mix of 3 groups of people is always evident.
Group 1 -...
CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers as well as his article for...
What matters most to car buyers? Comprehensive safety features? Low maintenance costs? Reliability?
The answer, it turns out, depends on one on major variable: Are they looking for a new car...
On this week's Service Tip of the Week, David Lewis explains how keeping two cabin air filters (one clean, one dirty) at your desk can generate profit.