Millennials Want Work/Life Balance and Fairness Treatment
By: Adam Wright
Every time the word “millennials” is uttered, it’s easy to see the eye rolls and groans from the employers of America. They...
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value
BY AMY FARLEY
Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
SELL YOUR FAMILY AND FRIENDS IN JUNE
BY GRANT CARDONE
Why are you spending all your time on sales prospects that aren't in your family tree or people you don’t know when...
Is Your Process Benefitting You In The Long Run
BY DAVID LEWIS
For decades Dealership parts departments have developed strict guidelines for one of the most important processes in that department. The...
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
A Win-Win For All
By Ryan Williams
Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for...
Consistency is Key
By Steve Roennau
In December 2013, the Consumer Financial Protection Bureau (CFPB) ordered Ally Financial to pay $80 million in civil penalties over Ally’s allowance of dealer markup. This...
The "Secret Service" Strategy
By Michael Roppo
The following information is all about delivering a Truly Outstanding Service by Streamlining a Management Alignment Onboarding (MAO) Process that holds everyone accountable! It is...
KEEPING IT REAL — AND LEGAL
By: Jim Radogna
Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance and fixed operations. Everything from advertising...
With all the industry guru’s out there, which by the way I find some of them to be very knowledgeable, influential, encouraging and motivational, I’m continuously surprised how difficult it...