How to Get Your Dealership Ready
By: Lauren Anderson
In our last installment we focused on the reasons why a business owner might wish to undertake a sale of a closely held business....
Video Marketing is Key.
News flash: Millennials are finally buying cars! The generation that was once written off as disinterested in driving is now responsible for a whopping four million cars...
Tips to Turn Views Into Sales
By: David Kain
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be. There...
This Profit Plan Gets Results
By: Don Reed
I’m guessing you may have no idea what a PIP really is so before I get into the details, let’s answer a few questions:
...
Bottom Line Benefits Drives Retention and Healthier Service Volumes
By: Ryan Williams
We all know that having skin in a game keeps our attention. Freebies, though nice, often don’t. How many of...
Helping consumers assess risk that drives aftermarket sales
By: Jim Maxim
Last year, our company pulled data from 270 Fiat Chrysler Automobiles dealers using leading e-menu software. Digital menus engaged customers using...
Know Your Products and Risks
By Rick Christensen, Vice President, Product Development
It is widely known in the retail automotive space that reinsurance is an excellent back-end program to significantly enhance dealer...
How to Get it Right Every Time For Each Customer
As a young man growing up in Boston, my father used to take me to see the great Boston Celtics play...
Want to Get Something Done? Measure It!
By: Michael Roppo
When goals are measured and managed, performance and profitability improve intentionally. Goal Setting, measuring and managing performance are always a difference...
Let’s face it – service customers can be really hard to please sometimes. Despite the best efforts of dedicated dealership fixed-ops professionals, auto repair-related issues are traditionally among the most...