Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also...
Brick-and-mortar dealerships are facing a growing threat from digital-only retailers, and the gap is widening. Carvana and its competitors are moving into new-car sales and even into the traditional franchise-dealer...
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
Many salespeople lose control of the deal when customers ask for the "best price." On today's episode of CBT Now, Joe Verde Group Instructor and Sales Trainer Sean Gardner shares...
CBT News is on location at this year's NADA Show, bringing exclusive conversations from the forefront of automotive retail. Today, Joe Verde Group President Joe Verde joins Jim Fitzpatrick to...
Instructor and Sales trainer at the Joe Verde Group, Sean Gardner, says many dealership negotiation problems stem from inconsistent processes and incomplete information rather than customer resistance. Speaking on the...
Retail automotive sales professionals often unknowingly fall into habits that limit their success, according to Sean Gardner, sales trainer and instructor at the Joe Verde Group. On today’s episode of...
Typically, the price conversation is where the sales process hits a snag. If salespeople aren't prepared to navigate it, they risk losing the sale entirely. On today's episode of CBT...
In today’s automotive market, success on the sales floor isn’t just about experience; it’s about mindset. On the latest episode of CBT Now, we sit down with Sean Gardner, instructor...